Collinson Publishing reaches potential travelers through exciting creativity and timely distribution of the America's Best Vacations newspaper insert. The full-color publication is customized to meet individual markets' needs through Valassis' proprietary segmentation system which analyzes key lifestyle, demographic and psychographic data to create an optimal media insert for destinations.
In addition, Collinson Publishing uses the PRIZM Research Selects to target newspaper zip code areas with an audience of families that have taken a vacation in the past year. We incorporate primary newspaper markets as well as a large group of secondary newspaper markets to ensure a successful marketing campaign.
America's Best Vacations also offers a number of added values (customized to extend your marketing reach), which may include:
• Online added value on
www.VacationPlanning.net.
• Online added value on
www.FreeTravelBrochures.net.
• Reader Service listing. (Reader response inquiries can be provided on disks or by e-mail.)
• Bonus distribution to select AAA offices through Direct Mail.
