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Sales Deadlines


2009 Forecast is an Invitation for Savvy Marketers


The outlook for the travel industry for 2009 shows an expected downturn in leisure travel. Last month an Ipsos survey revealed these numbers.

  • 37% of Americans say they expect to travel less often for leisure in 2009
  • 20% expect they will travel more often for leisure next year
  • 43% say that they will travel the same amount for leisure in 2009 as they this year

With fewer potential visitors in the market, destinations will be competing more than ever before to woo travelers. Within each destination, hotels and attractions will have to work hard to maximize in-market customers.

While these are tough times they are also golden times for savvy marketers who can not only maintain but expand upon consumers' positive relationships with their products and services.

It won't be an easy task for tourism marketers. Every dollar invested will need to perform to its fullest potential. Every stage of the relationship with the consumer will need careful attention.

At Collinson Publishing we are doing our part to help you. We are constantly reviewing and analyzing our advertising offerings to make sure we have the best possible combination of features to assist your marketing goals. Your sales representative is an excellent resource to help you craft an affordable and effective marketing approach.
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America’s Best Vacations Spring 2009 -
Reserve Your Space Now

  • IN NEWSPAPERS: Sunday March 29th
  • SPACE CLOSES: January 12th
  • MATERIALS DUE: January 19th

When March 29th rolls around winter-weary couples and families will be ready to make those New Year’s Resolutions a reality. They’ll be ready for the beach, for a spring hike in the mountains, for a great vacation to your destination.

Place your message in the right place and capture the attention of this prime audience. Contact your sales representative to reserve your space now.

Worth Considering

"The secret of success is the consistency to pursue."

— Harry F. Banks

 

More Upcoming
Closing Dates

People Magazine
April 20th travel section -
Reserve your space by 1/19

Group Travel Planet
March issue -
Reserve your space by 1/26

Ongoing Marketing
Opportunities

• The Weather Channel -
Getaway Forecast

• E-Blast - a dynamic,
targeted email program

• VacationPlanning.net -
online and on target

 
 

Thank you for spending a few minutes with our newsletter. We welcome your comments and appreciate your support.

Collinson Publishing

Contact: Jim Hampton
E-mail: Jim@CollinsonPublishing.com
Collinson Publishing
15 Technology Pkwy. South, Ste. 250 • Norcross, GA 30092
Telephone: (800) 241-9461, ext. 107 | Fax: (770) 582-9898
www.collinsonpublishing.com